A consistent, professional representation of KCTCS and its colleges is essential to protecting the identity of KCTCS and to building and maintaining public recognition of and trust in both the System and our 16 individual Colleges. The KCTCS Brand Guide is governed by the Brand Standards Policy 4.22 and Procedure 4.22.

The head of the Marketing/Public Relations department at each college is the expert on the college brand. They are entrusted with brand management at all levels. This department has the authority to review and should approve all materials before publication for brand compliance.

The brand guide is reviewed and updated at least annually by the Branding and Governance Advisory Committee.

We ask all that communicate on our behalf demonstrate their pride in our colleges by rigorously upholding the brand standards in this guide.