Color Palette and Patterns

KCTCS Blue and KCTCS Gold are the colors identified with our system. Blue is the color of wisdom and integrity. Gold is the color of happiness. Together they create a feeling of hope and lend themselves to dynamic design.

Primary colors

These colors are suitable for all materials.

Secondary Colors

These colors should be used in conjunction with KCTCS Blue and KCTCS Gold. 

Note: Color combinations must meet ADA requirements for color contrast.

Accent Colors

Sometimes you may need to bring in additional colors to add contrast or definition. These colors are to be used minimally as accents. These colors would take up no more than about 5% of the design.

Patterns

• Patterns can be used to build on our visual identity in much the same way as colors, fonts and images. They add visual interest when used in individual materials and bring cohesion to designs when used across multiple platforms.
• The state icon, including the rays, can be used as a design element in limited circumstances. The icon should only be used in approved color variations or as a transparency and should not take the place of the logo. The full logo should be used in these instances. The only approved version of the logo includes the state icon.
• The patterns below were developed to reference the beauty and hope of the sun in our logo. They are designed to fit across the bottom of a design and can appear on a blue or white background. They can be used to separate content and should always be horizontal. Do not use vertically or at an angle.
• These colors are not necessarily recommended for building interiors, wall paint or furniture. Work with your facilities and marketing departments when designing interior spaces.