Brand Checklist

We expect that all who communicate on behalf of the college or system will follow the standards in this document. Use this checklist to ensure you’ve used the brand correctly.

• Define your audience and what you’d like them to do.
• Include at least one key message.
• Correctly use fonts and the color palette.
• Choose photos that are inspiring and relevant to your audience.
• Ensure you are using the correct logo and not a retired version.
• Write your copy keeping Julie in mind.
• Does the material reflect our centering idea and brand promise of A Better Life?
• Does the material reflect your college proof points?
• Double check phone numbers, links and other information to ensure accuracy.