Messaging
Messaging is key to our brand positioning and supporting our authentic identity. These messages assist in uniting our voices and telling our story. They do not need to be used verbatim and some can be interchanged. You will find these messages helpful in expressing what we do best.
A Better Life
A Better Life is our centering idea and guiding principle. Our colleges help students find a better life. Everything we communicate should ultimately show the impact of obtaining a degree on the lives of our students, communities and stakeholders.
A Better Life can be used as a key message and featured as a headline or in body copy. It should not be shown as a lock up with the college or system logo.
Never Underestimate You
Our students are full of potential. We’re here to encourage, support and help them along their path toward a better life and we will never underestimate them and their potential.
Never Underestimate You is our brand positioning statement and should be featured prominently on materials for current and prospective students.
It may be used as a headline or in body copy. It should not be shown as a lock up with the college or system logo.
Additional Key Messages
These messages may all be used in place of Never Underestimate You in most circumstances.
Your Success Equals Our Success
Believe in Yourself and Your Potential.
You’ve Got This.
Messaging Matrix - Audience
| Audience | General Message |
|---|---|
| Students |
Key Messages: Never Underestimate You./ Nunca te subestimes Your Success Equals Our Success./ Tu éxito es nuestro éxito Believe In Yourself And Your Potential./ Cree en ti y en tu potencial You’ve Got This./ Esta a tu alcanze A Better Life. Overarching Statement: Never Underestimate You. Believe in yourself and your potential. Look beyond today’s reality and imagine how much better tomorrow can be. At KCTCS, your success is the ONLY measure of our success. And we will work tirelessly to provide you with a better education that can lead to a better job and a better life. |
| Faculty/Staff |
Never underestimate your students. (We will never underestimate you.) Never underestimate the importance of what you do. Never underestimate the difference you can make. Remember: You are a beacon of hope. |
| Policy Makers, Government Officials, Thinking and Talking Public Messages |
We are committed to putting a better life within reach of every Kentuckian. We are the solution to meeting the state’s skilled workforce shortage. We are agents for change and are committed to being nimble and flexible in order to meet our local community’s needs. We believe in the power of a unified system. By combining the efforts of our sixteen colleges, we turn a single spark into an explosion of change, opportunity and economic growth. |
| Workforce Partners |
We are committed to making life better for our students, communities and the citizens of Kentucky. We are the solution to your workforce shortage. We have more than 70 locations statewide that can provide your company with just-in-time, customized training programs that can prepare your employees and company for the future. We understand your market and your community, because we are part of them both. Our programs are relevant and educate skilled workers for both today’s and tomorrow’s workforce. |
| Donors |
We are committed to making life better for our students, communities and the citizens of Kentucky. We are the solution to meeting the state’s skilled workforce shortage. We are agents for change and are committed to being nimble and flexible in order to meet our local community’s needs. Our programs are relevant and educate skilled workers for both today’s and tomorrow’s workforce. An investment in KCTCS is an investment in a better community and better lives for our citizens. |
Messaging Matrix – Pillars
Our educational programs are relevant and prepare students not just for good jobs, but for long-term, meaningful careers.
Julie: When you finish your program, you’ll be prepared not only for a good job, but also for a long-term career that supports you and your family.
These programs are customized to the needs of local businesses, with an understanding of local values.
Julie: You can be sure you’re learning what you need to know to find a good job close to home. We work closely with local businesses to make sure our programs fit their needs so you can step out of college and into a job.
We offer more than 111 career programs that can get you on the fast track to a high paying, high demand job.
Julie: You have a choice of more than 111 career programs so you can earn credentials in a short amount of time and get to work quickly.
Starting at KCTCS and then transferring to the college or university of your choice is the smart choice. It costs less, is faster and close to home.
Our success is a direct reflection of our students’ success. Your success = our success.
You are not a just a number here; you are the reason we do what we do.
Each campus is a community of caring and encouraging individuals.
Julie: You’ll be surrounded by people who care about you and have your best interest at heart.
Our faculty take a personal interest in your future.
Julie: You can be sure the faculty will take a personal interest in you. They’re here to help you succeed!
Our staff are here to help you navigate your journey.
Julie: If you need help with anything at all, don’t hesitate to reach out to the staff. They’re here for you!
Even our students take the time to help other students.
Your fellow classmates are a good source of information. Most are happy to help or even serve as a mentor.
Julie: Everyone is here to make sure You’ve Got This!
A KCTCS college is in your own backyard, putting college within your reach.
Julie: You’ll find a KCTCS college close to you, so getting to class will be easy.
We offer you a challenging education in a supportive environment.
Julie: You’ll be challenged by your classes, but also supported by faculty and staff who care about you. We want you to succeed!
Faculty and staff are here to help you live up to your potential and to seek a better life.
Julie: Believe in yourself and your potential.
We’ll never underestimate you!
We expect a lot but we know you are willing to do whatever it takes, and we’ll do whatever it takes to help.
Julie: We know college may be tough, but so are you. Don’t hesitate to reach out for help. That’s why we’re here.
We are committed to bringing real value to your college investment by:
- Having the lowest tuition in the state (less than half of all other colleges in the state),
- Offering even more assistance with financial aid and scholarships, and
- Providing you with a relevant education that leads to a better job.
We are the heart of the community, not only as a place for learning, but also for bringing people together to generate the “new” that keeps their communities thriving.
Julie: As a student here, you benefit from being right in the heart of what’s happening in the community. That means you’ll not only get a good education, but also be part of a thriving community of new ideas.
We live and breathe the words “community college” every day. The communities we serve are the core of our colleges. Our students stay in the community when they graduate and are committed to giving back and bettering the lives of others.
Julie: Your college is central to the success of the community and so are you.
Our students and alumni have a significant economic impact on their local community.
Julie: Whether you’re a student or a graduate, you’re an integral part of helping create a significant economic impact on your community.
