Jul 15, 2020

Versailles, Ky.Find Something New is a new campaign launched yesterday by the Ad Council to help people think about new career options and how to get there. With nearly 18 million Americans out of work amid the COVID-19 pandemic, the campaign will help people of all ages, experiences and backgrounds understand how to develop their skills for the rapidly changing job market.

 

The Kentucky Community and Technical College System (KCTCS) supports the national campaign created in collaboration with Apple, IBM and the White House and more than 200 public, private and nonprofit members of Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB). KCTCS President Jay K. Box serves on the AWPAB and was on the committee behind the new campaign.

 

“We know here in Kentucky and all across our nation that people are hurting because of job loss,” Box said. “This new campaign echoes the ideas KCTCS has been espousing and reinforces that there are many pathways to good careers. In fact, in as little as a few months, you can get reskilled for good jobs with companies that are hiring now.”

 

The campaign will appear nationwide via TV, digital, print and out of home. Omnicom media agency OMD is donating media strategy and outreach to support the campaign. Acxiom, Cox Communications, The CW Network, Facebook, Fox Corporation, NBCUniversal and Snap Inc. are among the media organizations who have committed significant support. The television ad can be viewed here.


The ads direct audiences to FindSomethingNew.org, a new website with resources to help students and adults across the U.S. identify and pursue the right path for their career goals. The website offers an interactive tool that recommends education pathways for each user, information about rising careers to consider and a directory of resources for life services like childcare, food assistance and internet access.

 

“The KCTCS Marketing team and I are proud to have played a role in this new campaign that can help Kentuckians, and all Americans, have better lives,” Box said. “With the fall semester just around the corner, there’s no better time to begin searching for new career options and get enrolled at one of our 16 colleges.”

 

For information on the real world programs KCTCS colleges offer, or to enroll, please visit kctcs.edu or any local college website.

 

About the Ad Council:

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. Its innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on FacebookInstagram and Twitter, and view the creative on YouTube.

 

About the American Workforce Policy Advisory Board:

The American Workforce Policy Advisory Board, comprised of 25 business, education, government and not-for-profit leaders and co-chaired by Advisor to the President Ivanka Trump and Secretary of Commerce Wilbur Ross, provides advice and recommendations to the interagency National Council for the American Worker, a council created by executive order under President Trump. The AWPAB seeks ways to encourage the private sector and educational institutions to combat the skills crisis by investing in and increasing demand-driven education, training, and re-training, including training through apprenticeships and work-based learning opportunities. To learn more, visit https://www.commerce.gov/americanworker/american-workforce-policy-advisory-board.

 

About Business Roundtable:

Business Roundtable CEO members lead companies with more than 15 million employees and $7.5 trillion in revenues. The combined market capitalization of Business Roundtable member companies is the equivalent of over 27 percent of total U.S. stock market capitalization, and Business Roundtable members invest nearly $147 billion in research and development – equal to over 40 percent of total U.S. private R&D spending. Our companies pay $296 billion in dividends to shareholders and generate $488 billion in revenues for small and medium-sized businesses. Business Roundtable companies also make more than $8 billion in charitable contributions.